Norway International Update – Q2 2024

This update explores some high-level trends and legal developments in Q2 2024 across some of Norway’s key sectors with international impact. In addition, we give you the latest business updates from Wiersholm.

The Norwegian economy experienced a gradual slowdown throughout 2023, with growth continuing to be subdued into 2024. Despite this, there is a renewed sense of optimism among companies in our region, with expectations of a modest uptick in activity for autumn 2024 and 2025. However, it’s important to note that there remains significant variability across different sectors.

To steer inflation towards the target of approximately 2% within a reasonable timeframe, the Norwegian central bank has indicated that interest rates will need to remain elevated for a longer period than initially anticipated at the start of the year. Consequently, all signs point to the likelihood that there will be no reduction in interest rates in 2024. Despite this, the Norwegian currency remains relatively weak towards EUR, USD and GBP.

Some highlights include:

We hope you find these updates useful and informative. If you wish to receive further information on any topic in this update, or you have any comments, please feel free to get in touch with one of the displayed contacts.

1. Tax

Key contacts: Bettina Banoun, Nicolay Vold and Andreas Bullen.

In the second quarter of 2024, among other things, the government’s proposal for the revised national budget for 2024 was submitted. In the tax and duty area, a proposal was finally put forward to completely remove the additional payroll tax of 5 percentage points on income exceeding NOK 850,000. The government has also received several comments to the proposal to tightening of the exit tax rules that we discussed in our last newsletter.

In the following section, we will give you the latest updates in the tax law area.

2. Employment law

Key contacts: Christel Søreide, Eli Aasheim and Jan Fougner.

On July 1, 2024, new and more comprehensive requirements regarding the content of employment contracts will come into force. The background of this legislative change is the implementation of EU Directive 2019/1152 in Norwegian law. The new requirements entail that most employers will have to update their current employment contract templates with more information, e.g. about applicable benefit plans and schemes. The new requirements only apply to employment contracts entered into with new employees as from July 1, 2024, and will not apply to existing employment contracts, unless the employee actively requests the relevant information.

In practice, the obligation to provide information can largely be complied with by using appendices to the employment contract. However, general references to employee handbooks etc. will not be sufficient to meet the requirements.

The relevant amendments to the Employment Act are not intended to limit the employer’s management prerogative and right to make changes to terms and conditions. In this context, a distinction must be made between content in the employment contract that is “information” from the employer, which the new requirements concern, and content in the employment contract that constitute binding contractual terms that cannot be changed unilaterally by the employer.

3. Intellectual Property Rights (IPR)

Key contacts: Anne Marie SejerstedRune Opdahl and Hans Erik Johnsen.

A recent decision from the Oslo District Court has determined that the blue colour, Pantone 2144 C, has been established as a trademark for porous chocolate through use.

In a recent dispute between Orkla Confectionery & Snacks Norway AS (Orkla) and Mondelez Norway AS (Mondelez), Orkla claimed that Mondelez’s packaging of its porous chocolate infringed on Orkla’s intellectual property rights by using the blue colour associated with Orkla’s brand for porous chocolate (Stratos).

The court found that Orkla had obtained trademark rights in Norway to the blue colour, Pantone 2144 C, through use. In its decision, the court referred to a market survey disclosed in the proceedings which demonstrated that the test group specifically associated Pantone 2144 C with Orkla in context of chocolate, rather than chocolate in general. The court also highlighted that blue colour does not describe or derive from the nature, characteristics, or function of porous or other chocolates. To Wiersholm’s knowledge, this is the first Norwegian court case where a colour has been considered a trademark.

As a result, the court concluded that Mondelez’s packaging infringed upon Orkla’s established exclusive right to use Pantone 2144 C, in accordance to the Norwegian Trademark Act § 4, first paragraph letter a. The court noted that the colour difference between the packaging was so subtle that it is regularly overlooked during the purchasing process.

The court also found Mondelez in violation of good business practice and the Norwegian Marketing Control Act § 25, by designing its packaging in a blue shade very similar to Pantone 2144 C. The colour has been used by Orkla since 1985, both on the packaging and consistently in extensive marketing. The court concluded that Mondelez deliberately chose a similar blue colour with the intention of exploiting Orkla’s long-term efforts and results, exposing Orkla’s distinctive colour to the risk of degeneration.

The court has prohibited any further marketing and/or sale of Mondelez chocolate with the current packaging and has ordered a recall of the products. In addition, Mondelez must pay NOK 20 million in compensation to Orkla, considering Mondelez’s achieved gain and what a reasonable license fee would amount to (doubled). Based on our experience, this compensation is generally high considering the type of infringement.

Mondelez has informed that it will appeal the judgment.

4. ESG and Sanctions

Key contact: Georg Abusdal Engebretsen

The second quarter of 2024 has been marked by substantial progress in the ESG sector, along with the introduction of new sanctions against Russia. Below is a brief summary of some of the key developments.

5. Renewable Energy

Key contacts: Inge Ekker Bartnes and Jon Rabben.

The Norwegian government has set ambitious targets for offshore wind, aiming to establish a significant new industry with international and domestic stakeholders involved. In this section, we cover the recent government auctions, the strategic partnerships formed, and the legal frameworks guiding these developments. Additionally, we discuss the prioritization of onshore wind projects in Finnmark, aimed at boosting renewable energy production and phasing out less sustainable practices.

6. Financial Regulatory

Key Contact: Kjersti T. Trøbråten

The Norwegian Ministry of Finance (“MoF“) has previously tasked the Norwegian Financial Supervisory Authority (“NFSA“) with drafting a consultation paper on the Norwegian implementation of changes to the capital requirements directive and capital requirements regulation (CRD VI/CRR III). The NFSA has completed its assessment on the implementation of CRR III, and a proposal has now been sent for public consultation. The consultation paper addresses and proposes rules relating to, inter alia, the national discretions included in the CRR III. The consultation paper regarding amendments to the CRD VI will be published at a later date.

On 12 June, The EEA Joint Committee decided to implement Regulation (EU) 2017/2402 (the “Securitization Regulation“) into the EEA Agreement, as well as additional amendment rules related to securitization. Following the EEA Joint Committee Decision, we are now one step closer to Norwegian implementation of rules relating to securitization.

The Norwegian Parliament has adopted a proposal for amendments to the Norwegian Financial Contracts Act which clarify the situations where a consumer is able to use cash for a transaction.

7. Financing

Key contacts: Petter Moltu (bond market) and Audun Dahle-Nedrelid (bank lending markets).

The Norwegian bond market has shown robust activity, with significant issuances and a diverse range of issuers, indicating a healthy appetite for investment. The bank lending market has also been active, primarily focusing on refinancing existing facilities, reflecting a cautiously optimistic financial environment.

In the following you will find a brief update on the status of the Norwegian bond and bank lending markets for the first half of 2024.

8. Commercial Real Estate

Key contacts: Tom Rune Lian and Ståle O. Meleng.

The transaction market is still challenging with different perceptions of market value/pricing. However, we are currently seeing that the market is cautiously picking up in terms of new transactions. Brokers and analysts are reporting a more positive sentiment in the market, including an improved financing situation. The transaction market is expected to continue to pick up in Q3/Q4.

9. M&A and Corporate Law

Key contacts: Harald Hellebust, Jarle Kvam, Gunhild Dugstad, Svein-Helge Hanken, Anne Lise E. Gryte, Sverre Sandvik and Karsten Kreiling

The transactional year of 2023 was slow due to uncertainty in many areas, heavily influenced by geopolitical and macroeconomic factors, capital access and valuations.

The first half of 2024 has shown positive trends with an uptick in deal volumes within M&A, which hopefully means that someone has turned up the heat. The demand side is increasing, with investors jumping off the fence. The supply of companies with high quality assets for sale is increasing. At the same time, price expectations for sellers and buyers appear to be more aligned than in the recent past.

Uncertainty will likely continue to dominate the M&A activity levels and may be further fueled by geopolitical instability, results of upcoming elections and continued high inflation and interest levels. We remain optimistic that investors have become accustomed to these uncertainties and that the current positive trend in the M&A levels will continue throughout the remainder of 2024.

The Norwegian IPO market remains on hold, with very few IPOs coming to market and equally few IPO processes being initiated, and thus expected to come to market in the next six months. The lack of successful IPOs and a relatively poor performance in the secondary market appear to have had an adverse effect on anchor investors’ appetite for IPOs across Northern Europe. This, combined with upcoming fall elections, is a likely “chill-pill” for owners and issuers planning for IPOs with no hurry to exit. The IPO market is not expected to improve until 2025 (or later).

Twice a year, Wiersholm issue the Wiersholm M&A and IPO trend report, where we explore the Norwegian transaction landscape and M&A and IPO prospect for the period ahead. Read the report for the first half of 2024 here.

10. Business Update from Wiersholm

In the following section, we will give you the latest updates from Wiersholm, including some information about some of our upcoming events.

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