{"id":22577,"date":"2025-02-21T09:42:30","date_gmt":"2025-02-21T08:42:30","guid":{"rendered":"https:\/\/wiersholm.no\/en\/?post_type=competence&p=22577"},"modified":"2026-04-09T15:05:08","modified_gmt":"2026-04-09T13:05:08","slug":"marketing-and-consumer-law","status":"publish","type":"competence","link":"https:\/\/wiersholm.no\/en\/expertise\/marketing-and-consumer-law\/","title":{"rendered":"Marketing and Consumer Law"},"content":{"rendered":"\n
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Marketing and Consumer Law<\/h1><\/div>\n\n\n\n
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The field of marketing and consumer law is constantly evolving, driven by globalisation and changes in user habits and technology. This evolution leads to shifts in the legal framework, particularly with an increased focus on strengthening consumer rights

We possess the market-leading expertise in marketing and consumer law, coupled with extensive industry knowledge, to provide your business with tailored, up-to-date, strategic, and constructive legal advice.<\/p>\n<\/div>\n<\/div>\n\n\n\n

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The Wiersholm team is very knowledgeable, has great expertise, is very available, service-minded and hands-on, and offers very constructive and trustworthy advice. The services provided are always spot-on and helpful. Also, the team members that I have been in contact with are very nice and friendly.<\/p>Legal 500<\/cite><\/blockquote><\/figure>\n\n\n\t\t\t<\/div>\n\t\t<\/div>\n\n\t\t\t\t<\/div>\n\t\t\t\t

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All businesses that market their goods and\/or services or engage in other forms of market communication must adhere to marketing rules of both a general and industry\/product-specific nature. The complexity of these regulations has increased, partly due to digitisation and a focus on consumer protection, sustainability, and greenwashing. Concurrently, the size of infringement penalties has risen, underscoring the importance of regulatory compliance.<\/p>\n\n\n\n

We will assist your business in finding solutions that align with the rules. Our services include ensuring that marketing, end-user conditions, and services comply with regulations. We also facilitate dialogue and strategy with public supervisory authorities such as the Norwegian Consumer Council, the Norwegian Consumer Authority, and the Norwegian Market Council.<\/p>\n\n\n\n

Rapid technological development and globalisation are intensifying competition in business, increasing the demand for strategic advice on protecting intellectual property rights, trade secrets, and enforcement of prohibitions against product imitations, misleading information, unfair competition, and breaches of good business practices. Wiersholm’s team has specialised expertise in providing businesses with such advice, enforcement, and litigation support.<\/p>\n\n\n\n

Our marketing and consumer law team collaborates closely with the firm’s other specialists on matters requiring multidisciplinary expertise, including data protection<\/a>, life sciences<\/a> and food, M&A<\/a>, and dispute resolution<\/a>. We stay abreast of legal developments in marketing law, including legislative changes in Norway and the EU, as well as practices from Norwegian courts, the European Court of Justice, the Norwegian Competition Authority, and relevant supervisory authorities such as the Norwegian Consumer Authority and the Norwegian Market Council, along with European consumer authorities.<\/p>\n\n\n\n

Our Services<\/h2>\n\n\n\n\t\t
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Assistance relating to rules on direct marketing, price marketing, comparative advertising, good business practices between businesses, and commercial practices towards consumers<\/div>\n\t\t<\/div>\n\n\n\t\t
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Preparation and negotiation of contracts, such as collaboration agreements, sponsorship agreements, advertising agreements, license agreements, production agreements, and distribution agreements<\/div>\n\t\t<\/div>\n\n\n\t\t
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Enforcement of rights, including intellectual property right infringements and illegal imitations<\/div>\n\t\t<\/div>\n\n\n\t\t
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Strategic advice to optimise the protection, enforcement, and exploitation of rights<\/div>\n\t\t<\/div>\n\n\n\t\t
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Development of procedures to comply with marketing and consumer regulations<\/div>\n\t\t<\/div>\n\n\n\t\t
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Advice relating to compliance with consumer protection rules in the Norwegian Cancellation Act, the Norwegian E-Commerce Act, and the Norwegian Digital Content and Services Act<\/div>\n\t\t<\/div>\n\n\n\t\t
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Advice on online marketing, advertising technology (adtech), use of cookies, and electronic communication<\/div>\n\t\t<\/div>\n\n\n\t\t
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Advice relating to regulatory compliance when using environmental, health, and nutrition claims<\/div>\n\t\t<\/div>\n\n\n\t\t
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Assistance relating to marketing campaigns, including price and sales marketing, comparative advertising, and social media marketing<\/div>\n\t\t<\/div>\n\n\n\t\t
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Assistance relating to operating, sales, and marketing licenses, including those related to gaming and pharmaceuticals<\/div>\n\t\t<\/div>\n\n\n\t\t
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Assistance relating to marketing and consumer regulations in connection with acquisitions, mergers, and other transactions<\/div>\n\t\t<\/div>\n\n\n\t\t
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Assistance relating to inspections, decisions, and complaints by the Norwegian Consumer Authority, the Norwegian Consumer Council, the Norwegian Directorate of Health, the Nowegian Market Council, the Norwegian Complaint Commission of the Food Industry, the Norwegian Council dealing with unfair market practices, and disputes before the courts<\/div>\n\t\t<\/div>\n<\/div>\n\n\n
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Key Contacts<\/h2>\n\n\n
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Hans Erik Johnsen<\/h3>\n\t

Partner<\/p>\n<\/div>\n\n<\/a>\n<\/div>\n\n

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Rune Opdahl<\/h3>\n\t

Partner<\/p>\n<\/div>\n\n<\/a>\n<\/div>\n\n

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Anne Marie Sejersted<\/h3>\n\t

Partner<\/p>\n<\/div>\n\n<\/a>\n<\/div>\n<\/div><\/div>\n<\/div>\n\n\n\n

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Team<\/h2>\n\n\n\n